Our Story & Mission

The Shirt Shop, Etc. began as a small family operation in Laurel, Delaware, driven by a passion for quality custom apparel and exceptional customer service. Over the years, we've grown into a trusted provider of custom printed shirts and apparel for businesses, sports teams, and individuals throughout the region.

Our journey has been marked by continuous investment in state-of-the-art printing equipment and expansion of our services to meet the evolving needs of our customers. What hasn't changed is our commitment to quality craftsmanship and personal attention to every order, no matter the size.

Our Mission

To provide exceptional custom apparel that helps our clients express their identity through high-quality personalized products, delivered with outstanding customer service and attention to detail.

The Shirt Shop, Etc. storefront in Laurel, Delaware

Our Core Values

Quality

We're committed to excellence in every aspect of our work, from the materials we use to the final printed product.

Reliability

We deliver on our promises, meeting deadlines and exceeding expectations with consistent, dependable service.

Creativity

We bring innovative solutions and fresh ideas to help our customers' designs stand out and make an impact.

Relationships

We build lasting connections with our customers through honest communication and personalized service.

Aleena Bender, Owner of The Shirt Shop, Etc.

Meet Our Owner

Aleena Bender

With a background in design and printing, Aleena founded The Shirt Shop, Etc. with a vision to provide high-quality custom apparel with a personal touch. Her passion for helping customers bring their ideas to life has been the driving force behind our business.

Under Aleena's leadership, we've grown from a small local shop to a trusted custom printing partner for businesses, organizations, and individuals throughout Delaware and beyond. Her commitment to quality and customer satisfaction remains at the heart of everything we do.

Our Process & Facilities

Take a look behind the scenes at our state-of-the-art printing facility and learn about our meticulous production process that ensures quality in every custom printed item.

The Shirt Shop, Etc. modern printing facility
Our Laurel, DE Production Facility

State-of-the-Art Equipment

Our Laurel, Delaware facility houses premium printing technology that ensures consistent, high-quality results across all orders. We've invested in the latest screen printing, digital printing, and embroidery equipment to provide you with exceptional custom apparel.

Our production floor is designed for efficiency while maintaining our commitment to quality craftsmanship. Each station is optimized for its specific printing method, allowing us to handle orders of any size with precision and care.

Multiple Printing Stations

Capable of handling large volume orders efficiently

Color Matching Technology

Ensuring your brand colors are reproduced accurately

The Shirt Shop, Etc. design team at work
Our Experienced Design & Print Team

Expert Team

Behind every custom printed item is our team of experienced designers, print technicians, and customer service representatives. Their combined expertise ensures that your vision is translated perfectly onto your chosen apparel.

Our designers work closely with customers during the consultation phase, helping to refine concepts and prepare artwork for optimal printing results. Meanwhile, our print technicians bring years of experience to the production process, maintaining our high standards of quality.

In-House Design Team

Professional assistance with artwork creation and refinement

Certified Print Technicians

Skilled professionals operating our advanced equipment

The Shirt Shop, Etc. eco-friendly printing process
Our Eco-Friendly Printing Practices

Environmental Responsibility

At The Shirt Shop, Etc., we're committed to minimizing our environmental impact through eco-friendly practices. We offer water-based ink options that reduce chemical usage while still providing vibrant, long-lasting prints.

Our facility implements responsible waste management practices, recycling materials whenever possible and properly disposing of any chemicals used in the printing process. We've also invested in energy-efficient equipment to reduce our carbon footprint.

Water-Based Inks

Eco-friendly option for environmentally conscious customers

Recycling Program

Comprehensive system for minimizing waste

Our Production Workflow

1

Consultation & Design

We begin with a thorough consultation to understand your vision, followed by professional design development or refinement of your existing artwork.

2

Artwork Preparation

Our design team prepares your artwork for printing, ensuring optimal resolution, color separation, and placement for your chosen printing method.

3

Production Setup

We carefully set up our equipment for your specific order, calibrating colors and preparing screens or digital files for the printing process.

4

Printing & Quality Control

Your apparel is printed using your chosen method, with each item undergoing a multi-point inspection to ensure consistent quality.

5

Finishing & Packaging

After printing, items are properly cured, folded, and packaged for delivery or pickup, with a final quality check before they leave our facility.

Want to See Our Facility in Action?

We welcome customers to schedule a tour of our printing facility, particularly beneficial for businesses considering large orders. See our equipment, meet our team, and learn more about our printing processes firsthand.